A Clear Field of Vision

Everyone has navigated a Byzantine weight rooms filled with arms, joints and handles protruding every which way. For many facilities, equipment placement is a puzzle, sight lines are nonexistent, and overall aesthetics fall by the wayside.

It’s a common problem, and Matrix has an uncommon solution: The Ultra Series.

Our industrial designers completely reimagined selectorized or single-station machines. In doing so, they streamlined forms and lowered the stack height to 48 inches across the series. The result was equipment that looks better in the weight room and a weight room that not only looks better but also works better, too.

Of course aesthetics were not the only improvement. Action Specific Grips, which are tailored to specific functions, reduce stress on contact points and make Ultra equipment more comfortable to use. Also, electronic rep counters simplify workout tracking. Users can adjust weight while seated, and integrated accessory storage gives them a place to stow water bottles, towels and other accessories.

It was a comprehensive process and absolutely everything was on the table. We challenged every assumption about what the machines should look like, how they should work and what improvements were possible. The result was something that overwhelmingly raised the bar and reconfirmed our belief that there is often a better answer. Sometimes we just have to dream it—and then build it—ourselves.